MY Resume

Introduction

I'm a creative, articulate communicator with more than 25 years of professional experience.

I can write for you, produce professional, engaging videos, or tell your story in a variety of new ways. I can also create podcasts and other audio production.

I can even make a cartoon out of you, but it's pretty time-consuming.

KEY SKILLS

I’m an inspired collaborator. I'm able to work with both creative and technical employees. I enjoy collaboration because I have the talent, ability, and desire to adapt my output to complement team efforts.

I create original content. I celebrate and amplify the client’s brand story across various mediums, autonomously bringing projects from concept to delivery.

I bring exceptional communication skills. I have a talent for translating complex concepts into written, verbal, and visually engaging narratives that are easy for anyone to understand.

A video I made capturing the history of a legacy radio station brand in an intimate, human way.

SELECTED WORK

A human hand bumps fist with a robotic hand to visually describe artificial intelligence.A human hand bumps fist with a robotic hand to visually describe artificial intelligence.

An article I wrote that covers how Artificial Intelligence will impact home services industry clients.

The first in a series of pieces to explain the concept and value of marketing automation.

A decorative images with unread emails swirling around a megaphone and a line showing profits.A decorative images with unread emails swirling around a megaphone and a line showing profits.

A stop-motion video I created to capture the spirit of classic holiday specials.

A decorative image of a crystal ball showing the future for LeadsNearby,A decorative image of a crystal ball showing the future for LeadsNearby,

An article I wrote where Bob Misita & Mark Sherwin, Co-Founders Of LeadsNearby, make predictions for 2024.

Previs-to-finished video, illustrating my ability to pitch a concept, demonstrate it, and then bring it to life.

This is a bit I hand-animated where my morning show partner tried to help me in a variety of ways that did not work for me.

A decorative images showing the logo and word mark for RocketMan Service.A decorative images showing the logo and word mark for RocketMan Service.

A case study I wrote about rebranding an existing company.

WORK HISTORY

Content Specialist (October 2022 - Current)

LeadsNearby - A Digital Marketing Company for Home Services Providers

  • Conceives and executes B2B and B2C content on a variety of platforms, including websites and social media. Most frequently, the content is in emails, blog articles, website service pages, videos, and miscellaneous graphic design avenues.

  • Continuously learn about the company’s products, processes, and team to maximize impact in creative work and evolve techniques for greater effect.

  • Interviews clients and internal subject matter experts to ensure their voice and expertise are present in all marketing materials.

  • Analyzes metrics to track the performance of marketing materials, like videos, social media posts, email open and click-through rates, and more. Adjust approaches as necessary based on available data.

  • Manages daily inquiries, implements communications processes, and initiatives with great attention to detail.

  • Uses industry-specific workflow tools to manage project deadlines and progress. (ie. monday.com, Microsoft Teams, Sharepoint-style software, etc.)

  • Partners with other members of the communications team to manage message flow and other cross-communication projects.

  • Collaborates on marketing strategy for clients as well as internal marketing for LeadsNearby.

Digital Content Creator, Morning Show Lead (February 2020 - September 2022)

Brewer Broadcasting’s WQLK-HD2 & 101.7 FM In Richmond, IN

  • Directed the creation of engaging content, often mixing wild creativity with strategic sensibilities.

  • Identify and interview guests, often simplifying complex topics for wider audience comprehension.

  • Utilized Adobe Creative Suite for compelling social media content, overseeing performance analytics.

  • Produced visual materials for guest speaking engagements, managing station contests and promotions.

Digital Content Creator, Afternoon Companion (July 2014 – February 2020)

Cumulus Media’s WGNI-FM In Wilmington, NC

  • Designed the role of Digital Content Creator, managing website, social media graphics, video production, and other visual art.

  • Initiated and managed digital content strategies across multiple platforms, focusing on branding and communications.

  • Created original work, pursued content opportunities in line with strategic objectives, and worked autonomously from concept to delivery.

  • Maintained style guidelines for enhanced engagement across multichannel communications.

  • Increased employee morale through improved communication and workspace design.

In-Arena Host (September 2013 – March 2014)

Hockey’s Bloomington Thunder and Football’s Bloomington Edge In Bloomington, IL

  • Hosted live video podcasts, conducting interviews with players and coaches.

  • Wrote, shot, and edited promotional videos for the team.

  • Executed interactive games and interviews with fans.

Digital Content Creator, Morning Show Co-Host (April 2012 – July 2014)

Cumulus Media’s 101.5 WBNQ In Bloomington, IL

  • Managed web content, team communication, and developed various communication materials.

  • Coordinated and developed newsletters, emails/messages, and presentations for the #1-rated show.

RAY@NOTRAYWAGNER.COM